Brand Radar: July 2026 · Blue Star EE

At a glance

Where Blue Star EE stands in AI answers

AI Overviews SoV

24.8%

Blue Star · #3 of 5 · leader India Mart

AI Mode SoV

2.5%

Blue Star · #4 of 5 · leader India Mart

Total AI mentions

3 keywords

What this means

AI Overviews: Blue Star at 24.8% SoV trails leader India Mart (82.3%).

AI Mode: Blue Star at 2.5% SoV trails leader India Mart (53.3%).

How to read this

What the KPIs mean and how we move them

Unlike a Google ranking (one ladder to #1), AI visibility is a coverage and ownership game across the tracked set.

AI Share of Voice

The scoreboard: the share of AI answers Blue Star appears in versus tracked competitors. The goal is to lead the set and grow month over month, not to hit 100% (brands are scored independently, so they don't sum to 100%).

Mentions (coverage)

Being named in the answer. Grow this by appearing in more of the tracked prompts and keywords where competitors currently lead. Turning a No into a Yes is the equivalent of climbing the rankings.

Citations (ownership)

Having a Blue Star page used as the cited source. This is the most controllable lever: where we are mentioned but our own page is not the cited source, publish or strengthen the content the AI pulls from so a Blue Star page earns the citation.

Growing the program

For a fixed set, mentions have a ceiling, so we also widen coverage over time by adding new high-value prompts and keywords. Each month is a snapshot, so newly added items start fresh.

Keyword visibility · AI Overviews + AI Mode · ranking keywords

Google AI Overviews & AI Mode

Blue Star ranks #3 of 5 at 11.4% combined SoV; leader is India Mart at 64.9%.

Share of voice

Brand	Combined	AI Overviews	AI Mode	MoM
India Mart	64.9%	82.3%	53.3%	n/a
Siemens	48.8%	60.7%	40.9%	n/a
Blue Star	11.4%	24.8%	2.5%	n/a
Just Dial	5.9%	6.4%	5.6%	n/a
Zeiss	0.4%	0.1%	0.6%	n/a

AI Overviews AI Overview shown 51/58 Mentioned 3/58 Cited 13/58

AI Mode Mentioned 4/58 Cited 12/58

Top cited pages

20 most-cited pages this month; 2 appear in responses that mention Blue Star. The other 18 are outreach targets.

Page	Owner	Responses	Blue Star EE mentioned
voliro.com/blog/non-destructive-testing/	Third-party	8	No
www.vareximaging.com/blogs/what-are-the-4-types-of-ndt/	Third-party	7	No
en.wikipedia.org/wiki/Nondestructive_testing	Third-party	7	No
www.youtube.com/watch?v=C_4zgd2K_Rs&t=10	Third-party	5	No
www.youtube.com/watch?v=SIu-66GaEf4&t=2	Third-party	5	No
www.asnt.org/what-is-nondestructive-testing/methods	Third-party	4	No
www.asnt.org/what-is-nondestructive-testing/methods/ultrasonic-testing	Third-party	4	No
dewesoft.com/blog/what-are-destructive-and-nondestructive-testing	Third-party	4	No

Methodology & glossary

How this report is built

Source: Ahrefs Brand Radar API v3. Market: India. Data window: 2026-07-01 to 2026-07-02.
Keyword report (AI Overviews + AI Mode): 58 ranking keywords (57 non-branded).
Mention means the brand is named in the AI answer. Citation means a Blue Star page is shown as a cited source.
Share of Voice excludes branded prompts and keywords so totals aren't inflated. Brands are scored independently and need not sum to 100%.
MoM Δ compares combined Share of Voice to the previous month's report.

MentionThe brand is named in the AI-generated answer for a prompt or keyword.

CitationA Blue Star web page is shown as a cited source or link in the AI answer.

AI Share of Voice (SoV)Estimated share of AI answers in which a brand appears, relative to the tracked brand set. Values are independent per brand and need not sum to 100%.

Present (AI Overviews)Whether Google showed an AI Overview for the keyword at all. 'No' means none was triggered, so there is nothing to win there yet.

MoM changeMonth-over-month change in combined Share of Voice, in percentage points. 'n/a' means no comparable prior-month data.